Investment Planning
A Comprehensive and Client-Centered Approach to Investing
Markets can be unpredictable, which is why having a disciplined, long-term plan is key to staying confident when conditions change. When your investments are tied to your cash-flow needs and your timeline—not short-term market swings—it becomes much easier to see temporary ups and downs in context rather than react to them emotionally.
At Marshall Wealth, we take the time to understand the person, family, and goals behind the wealth. This helps us design investment strategies that reflect what matters most to our clients and support their broader financial plans.
Our investment process considers every dimension of our clients’ financial picture—their goals, risk capacity, tax considerations, multi-generational estate planning, and cash-flow needs—so their portfolios support their lives, rather than operate as a separate, disconnected strategy. As an open-architecture firm, we stay objective and choose only the investments that truly fit our clients’ long-term vision.
Our team builds diversified, risk-aware portfolios and adjusts them thoughtfully as markets evolve and as your needs change. Through continuous oversight, we help steward your wealth so it remains aligned with your long-term goals.
With decades of combined experience and a disciplined, practical approach, we help you make informed decisions that support and strengthen your financial future for years to come.
Core Components of Our Portfolio Strategies
Public Equities
- US/International
- Large, Mid and Small Cap
- Direct Indexing
- Tax Loss Harvesting
- Impact Overlays
Fixed Income
- Treasuries
- Municipals
- Corporate Bonds
- Laddered Bonds
- Money Market
Alternatives
- Private Equity
- Private Credit/Debt
- Private Real Estate
We follow ten core investment principles that provide structure, discipline, and alignment with our clients’ individual goals.
1. Embrace Market Prices
The market is an effective information-processing machine. Each day, the world equity markets process billions of dollars in trades between buyers and sellers - and the real-time information they bring helps set prices.
2. Don't Try to Outguess the Market
The market's pricing power can work against investment managers who try to outperform through stock picking or market timing.
3. Resist Chasing Past Performance
Some investors select investment manager's based solely on their past performance. Yet, past performance offers little insight into a managers future return.
4. Let Markets Work for You
Don't let the market's volatility derail your financial plans and stick to your long-term financial goals.
5. Consider the Drivers of Returns
There is a wealth of academic research into what drives returns. Investors can use this information to pursue higher expected returns in their portfolios.
6. Practice Smart Diversification
Holding securities across many market segments can help manage overall risk. Global diversification can broaden your investment universe. Although, diversification does not guarantee a profit or protect against a loss.
7. Avoid Market Timing
You never know which market segments will outperform from year to year. By holding a globally diversified portfolio, investors may be well positioned to seek returns wherever they occur.
8. Manage Your Emotions
Many people struggle to separate their emotions from investing. Markets go up and down. Reacting to current market conditions may lead to making poor investment decisions.
9. Look Beyond the Headlines
Daily market news and commentary can challenge your investment discipline. When headlines unsettle you, consider the source and maintain a long-term perspective.
10. Focus on What You Can Control
Create an investment plan to fit your needs and risk tolerance. Structure a portfolio along the dimensions of expected returns. Diversify globally. Manage expenses, turnover, and taxes. Stay disciplined through market dips and swings.